Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. 735 0 obj <>stream Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. GMAT or GRE scores are required. - Strong desire to learn and think critically and innovatively. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. %PDF-1.5 Rotaract Club Of Nsit Regency. f0H:L`x ! University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing Computer Application and IT <>>> 3 0 obj endobj Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. %PDF-1.5 % Graded CR/NC. fu. bmP"]_CLL`]@Mg`x 8 cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. MS in Marketing Students study from world renowned faculties. Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Duplicates credit in the former DSO 566. a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. #S84u>I^j:&EnC#q!. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. 102 0 obj <> endobj Homework submission guidelines and final project details can be found at the end of this syllabus. pZ^IM$[I*v Specialize in Analytics (STEM) or Consumer Behavior. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. endobj $ j$@bL "$$&~D-@7dJ$201210R#@ 7 Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. hbbd``b` <> <> Open to Marshall Ph.D. students only. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. {[P Individual or team projects studying the marketing practices of an industry, company, government agency, country, geographic region, etc. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. hbbd```b``^"k@$ I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. When attempting to . endobj The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e % Requires market research, creative design, implementation planning, and client presentation. Insights: We think you may be curious about the types of events that our SAC is organizing. 169 0 obj <>stream Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis Prerequisite: BUAD-307 or MKT-385x. 3 months at . Log in to web registration. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. hb```f``l@Y8(```@-PAmj-Qc/ztrORKVM! 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Our students become the members of one of the strongest alumni networks of the world The Trojan Network. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. N31a\nZ{ Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. %PDF-1.5 % *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. 0 !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Open only to Doctoral students. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. ** If not completed as a required course. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. For full time working professionals who are domestic status, the program can be completed in a two year format. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. your goals in mind. Graded CR/NC. 0 University Catalog As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Graded CR/NC. %PDF-1.6 % Most graduate level classes are at night, allowing students to work during the day. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream 0 We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. endobj )b"4F\> =b'/a(h{S~| B)t 6 ^30YB|*HBXOB [a stream Looks like that page is missing. Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. stream We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Additionally, you can connect with the president of the SAC on LINKEDIN. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> A Personalized and Global-Focused Curriculum. An introduction to the changing world of a connected consumer. - Passion for marketing and desire to exceed and excel. 00o@,VvX`'lt043510n`fhxaL& You'll use a multi-channel approach to analyse and interpret data. 0 125 0 obj <>stream Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. endstream endobj 138 0 obj <>stream Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream <br><br> Graduating from . d_"Y"WjJg VxI^Vi $'=5. Presentations by faculty, visiting researchers, and advanced students. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Please enable Javascript for full functionality. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. Proposal, data collection, analyses, and written report. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. For more information about this program please fill out THIS FORM. Proposal, research and written report/paper required. %%EOF With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Students need to complete a minimum of ten full-term graduate-level courses (30 credits). The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. Instructions for faculty to add a syllabus or biography link. 3 0 obj (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. . The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. 4 0 obj If you're curious about how data informs . The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Review and discuss current research in Marketing. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. Graded CR/NC. For additional information, visit marshall.usc.edu/MSMkt. Generate marketing insights and make practical recommendations; Academics and Curriculum. The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Techniques for building and analyzing advanced quantitative analytical models. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Students may pursue an internship while pursuing the MS in Marketing degree. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. Provides experience in a student managed product team. You must login in: myUSC student portal These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. <> ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . Supervised on-the-job business experience in the field of marketing. Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. Students are required to take 30 units to graduate. endstream endobj startxref Domestic students may pursue an internship immediately after the classes begin in the summer. Seminar. Proposal, field research, analyses and oral and written presentations. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? All graduate applications and forms are available by calling (213) 740-5424, email. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Javascript is currently not supported, or is disabled by this browser. Legal aspects of brand management such as trademark protection and infringement are also addressed. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Your session has ended. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. They can take an additional two full-term courses at no extra charge. registration begins 3/1 . %%EOF endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream 59 0 obj <> endobj This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. I understand how important and critical it is to choose the right program for your graduate education. 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